GARDENIA: ORIGINAL COLLECTION AND DRAPED DRESS

I created an original brand and capsule collection inspired by a custom-draped dress design. I developed a full brand identity, including a mood board, customer profile, and fabric story. I designed a custom pattern using Adobe Illustrator, which was printed on fabric and used for my draped garment. My collection featured a new garment design and 2 interchangeable pieces designed to work with the draped dress. I produced detailed croquis, garment flats, multiple colorways with original prints, a line board, and a technical package with construction details. This project demonstrated my professional abilities in fashion illustration, technical design, Adobe Creative Suite, branding, and the full creative process from concept to execution.