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GARDENIA: ORIGINAL COLLECTION AND DRAPED DRESS

CREATED FOR:

APPAREL PRODUCT DEVELOPMENT II

DATE:

APRIL 2024

Created an original brand and capsule collection inspired by a custom-draped dress, developing a full brand identity with mood board, customer profile, and fabric story. Designed a custom print in Adobe Illustrator, applied it to fabric, and used it in the draped garment. The collection included a new garment and two interchangeable pieces, supported by croquis, flats, color ways, a line board, and a full technical package. Demonstrated skills in fashion illustration, technical design, Adobe Creative Suite, and end-to-end concept development.

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